Tuesday, June 29, 2010

Marketing Department in Istanbul

I'm in marketing department of the company. They gave me this package about their client's profile to read (both potential and active clients). I didn't really understand the first client's profile I read because it's all about finance, which is not my major. However, it was very interesting and I learn a lot from reading. After I finished reading, Mehmet (the manager of the marketing department) summarized and explained the package I read. Nonetheless, he also analyzed this client for me, whether it is a good idea to invest with this client. This is very helpful for me to fully understand what they do in marketing department.

During the week, I read many client's profiles. Then I have to summarize about the client's company to people in the marketing department. I also have to suggest if marketing department should make deal with that client.

One of the people in the marketing department took me out of office to see another FIBA Factoring branch (near airport area). This area consists of many industrialized company, who would be potential clients in the future. Then we went to visit the current client's company. We mainly talked about the financial side of the clients company.

The main job of marketing department is to go out of the office and meet with the current and potential clients. While they are in office, they also put in checks or invoices of their clients into their system.

1 comment:

  1. Bank Financing: Loans or lines of credit are fixed and require additional collateral and/or substantial documentation to increase the limit;
    invoice factoring : Your ability to grow your access to cash is based upon your accounts receivable;
    if you take on a large new client with good credit, the accounts receivable generated are available to meet your cash needs